martes, 20 de febrero de 2018

2 Simple Ways to Beat the Competition in Hot Niches

Online on-demand t-shirt sales can still be a comparatively lucrative way for any entrepreneur to make a bit of extra cash. The great thing about this business model is that you don’t have to invest a boatload of time
and energy in doing market research in order to make some decent profits.



All you have to do is keep an eye open for a trending or hot niche  to pop-up and then jump in on the feeding frenzy that’s occurring around
it. By following these 3 tips you can go just that an beat competition who have spent days and weeks figuring out a marketing angle to move their t-shirts.

Only Use One Keyword in the Title 
Oftentimes, in an overheated niche, sellers will try to jam as many descriptive keywords as possible in their description of a t-shirt. They do this in an attempt to out-keyword the competition and have their listing
show up first. This pretty much always backfires.

For example, let’s say the hot niche is chili and you have a shirt that says “Chili is Hot”. You don’t want a description that says “Chili Shirt – Chili is Hot Shirt – Funny Chili Shirt – Cool Chili Shirt – Hot Chili Shirt” etc. What you want to do is keep the descriptive as simple as possible. “Chili is Hot
T-Shirt” or Chili is Hot” will work perfectly well. Why?



Your average e-commerce site is like a small-scale Google. Little search engines using simple algorithms to give customers results. When a niche is trending, these algorithms have very little to go one when it comes to
rankings sites catering to that topic. When you just use the title of your search in the description and someone actually searches for that title, your description gives them a perfect match. This perfect match will rank
you way higher than a keyword jammed mess.

Use an Unusual Color for Your T-Shirt
On demand t-shirt sites allow you to pick the shirt colors that your design will be available in. They also allow you to pick a default color that will be used in the thumbnail that displays the shirt to potential customers.

While accepted knowledge says that dark colors sell better, it’s not always the case. In hot niches, everybody is using these same dark colors for their thumbnail and available colors. By choosing a lighter or brighter color, your thumbnail stands out in a sea of drab blues and greys.

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